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October 29, 2023

Marketing In Legal Environment

Marketing In Legal Environment

Prior to beginning work on this assignment, review Chapters 8 and 21 of the textbook and the articles discussing product liability. The Westlaw Links to an external site. database in the UAGC Library would be a useful source of information for this purpose.


Marketing In Legal Environment


Visit the U.S. Consumer Product Safety Commission Links to an external site. website. Select “Recalls.” Choose one product that has been recalled.

For my assignment,

  • Describe the product subject to recall, including the recall date, recall number, and the reason for the recall.
  • Analyze whether the manufacturer or any other parties would be liable for negligence if the product had not been recalled and had caused harm to a consumer. This should include a discussion of the following elements of negligence:
    • Duty of care
    • Breach of the duty of care
    • Actual causation
    • Proximate causation
    • Actual injury
  • Analyze if a potential lawsuit could involve a claim of product liability. How would this differ from a claim of negligence?
  • Discuss if the manufacturer or any other parties associated with the recall product would have a defense to claim of negligence or product liability.
  • Analyze a consumer protection statute identified under “Consumer Protection” in Chapter 8 of your text that is relevant to the product recall that you have identified.
  • Explain how this statute applies to the product involved.

Marketing In Legal Environment. The Consumer Safety paper